FENCE OUTLET | Brand Awareness + OOH Advertising

THE CHALLENGE:

Fence Outlet, a fencing company specializing in multiple fence types and styles, needed to increase brand recognition and drive traffic to their Orlando and Tampa area stores. The challenge: differentiate in a commodity B2B market where most fencing advertising lacks personality and memorable messaging.

THE STRATEGIC APPROACH:

The campaign adopted a "fresh and fun" approach that embraced the human stories behind every backyard fence - privacy, peace of mind, and the humor in what happens in enclosed backyards. Multiple creatives were designed with clever copy that resonated with "backyard-minded folk," featuring various fence types and Fence Outlet's "$0 Down plus 0% Financing" offer. The multi-channel strategy combined static and digital bulletins with mobile banner ads using proximity location targeting and retargeting to reach consumers at the right moments.

THE IMPACT:

The memorable campaign generated 3,982 total visits to Fence Outlet's Orlando and Tampa stores. Customers specifically mentioned noticing the billboards, proving the humorous approach broke through typical B2B advertising clutter. The success demonstrated how strategic personality and targeted humor can transform commodity service marketing into memorable brand experiences.