WILD FLORIDA | Brand Awareness + OOH Advertising

THE CHALLENGE:

Florida's adventure tourism market is saturated with theme parks and attractions competing for highway visibility and family vacation dollars. Wild Florida needed to differentiate their authentic wildlife experience and transform drive-by traffic into destination visitors willing to detour off major highways.

THE STRATEGIC APPROACH:

The campaign cranks up the adventure by borrowing from the thrilling "don't show the monster" film technique - using mystery and bold visuals to present animals in an unforgettable manner. Strategic billboard-breaking illusions with expansive extensions connect across separate billboards, while backlit lighting creates immersive spectacles that push boundaries in outdoor advertising. This approach transforms ordinary highway moments into compelling invitations for authentic wildlife encounters.

THE IMPACT:

The campaign delivered exceptional measurable results: 16,116 clicks and 14,094 actual park visits, proving the strategic approach successfully converted highway visibility into destination visitors. The integrated OOH and mobile campaign not only drove thousands of visits but also provided valuable reporting data that allowed Wild Florida to refine and grow their OOH footprint for increased local brand presence. The success established Wild Florida as the most recognizable adventure destination across major Florida highway corridors.