LYONS LEGAL | Legal Identity Rebrand + OOH Advertising

THE CHALLENGE:

Orlando's legal advertising landscape was heavily focused on settlement amounts and high-impact claims, with most billboard campaigns featuring large dollar figures and urgent messaging. This crowded marketplace made it difficult for individual attorneys to differentiate based on professional expertise and client relationships. Jarian Lyons needed to establish his firm's presence by taking a different strategic approach that would stand out while maintaining legal professionalism. The challenge: how to communicate legal expertise and results in a market saturated with sensational advertising.

THE STRATEGIC APPROACH:

The complete rebrand took a distinctly different approach from the settlement-focused advertising common in Orlando's legal market. Instead of emphasizing dollar amounts, the strategy centered on a powerful insight: legal representation matters not only by attorney quality, but by the confidence they carry into the courtroom. "Lyons Legal roars in court" became the positioning foundation, playing on the name while emphasizing strength and professional confidence. The visual identity and integrated OOH campaign used bold, confident messaging that communicated "his pride rests with their case" - focusing on attorney dedication rather than financial outcomes. This approach differentiated through professional strength while maintaining approachability.

THE IMPACT:

The rebrand successfully positioned Lyons Legal as professional legal representation focused on attorney strength and client dedication rather than financial promises. The integrated identity system and OOH campaign created clear differentiation in Orlando's competitive legal market by emphasizing professional confidence over settlement amounts. The strategic positioning established Jarian Lyons as an attorney who combines courtroom expertise with genuine client commitment, creating a distinctive presence in Central Florida's legal advertising landscape.